MARKETING
Browse CFO Speaks series in this domain. Open any module to view the PDF.
How Marketing Thinks β The CFO’s Foundation
Building the Foundation for Cross-Functional Financial Leadership
The Marketing Funnel β A CFO’s Financial X-Ray
Reading the Funnel as a Capital Allocation Problem and a Cash Flow Statement
CAC, LTV, and the Unit Economics of Customer Acquisition
The Definitive CFO Framework for Customer Acquisition Economics
Marketing Budget Architecture β How CFOs Should Build and Review It
Building a Finance-Grade Marketing Budget from First Principles
Attribution, Analytics, and What the Data Actually Proves
Building a Finance-Grade Marketing Analytics Framework
Brand Investment β The CFO’s Hardest Conversation
How to Evaluate, Model, and Defend Brand Investment Using Financial Frameworks
Pricing, Positioning, and the CFO’s Role in Revenue Architecture
How CFOs Should Lead Pricing Decisions β Not Just Approve Them
Key Metrics, OKRs, and KPIs β Building a Shared Dashboard
The Complete CFO-CMO Metrics Framework and Shared Scorecard
Marketing Technology β The CFO’s Evaluation Framework
How to Evaluate Every MarTech Investment as a Capital Allocation Decision
Teaching Finance to Marketing β The CFO as Educator
Building Financial Fluency in the Marketing Team β Permanently
Case Studies I β The CFO-CMO Partnership in Action
Two Complete Case Studies β Frameworks Applied to Real Business Situations
Case Studies II β Navigating the Board and the Budget
Two Case Studies in High-Stakes Marketing Finance Conversations
Case Studies III β The CFO-CMO Relationship Under Pressure
Two Final Case Studies in Finance-Marketing Partnership
The CFO-CMO Relationship Architecture
Building the Structural Foundation for a Permanent Partnership
Master Summary β The Complete CFO Speaks Marketing Reference
Every Framework. Every Formula. Every Decision Rule. One Reference.